RSS feeds
Many popular sites are consistently adding new content meaning they change on a regular basis. Search engines alone don't do all that great of helping people know exactly what is on such sites at any given moment. It's not really what they were meant to do. RSS (Really Simple Syndication) is a efficient way to keep visitors up to date on the new content on your site without them having to visit your site and look all over the place. RSS works really well for news or blog sites, but also works well for any sites with frequently changing content
As you may have guessed RSS is one strategy to help bring more traffic to a site. The truth is that the advantage of RSS is as much for the user as it is for the web developer because with RSS the user choses what feeds they subscribe to. Users are in total control of what content updates they will be notified of. It's not like SPAM in you e-mail inbox. The lesson here is that if you want people to subscribe to your RSS feed you better have something they are interested in. In marketing terms spam is an example of push marketing, and utilizing RSS would be pull marketing. Pull is much more positively received for obvious reasons, and on the internet it is more and more the approach that we recommend.
As you can see we have added an RSS feed for our development blog. So feel free to use that, but the more important application of this technology that we have been working on is in the discussion forum and blog that we are setting up for HomeFellowships.org.
